Digital Marketing Bootcamp

Live Instruction
Project-Based Learning
Unlimited Support Until You Land A Job

Program Details

Next Cohort Starts

May 6, 2024
 - 
August 23, 2024
Mon, Wed, Thurs (6pm EST - 9pm EST)
Application Deadline 
Apr 29, 2024

Upcoming Dates

23-Q3-DMB-48
24-Q1-DMB-1
24-Q3-DMB-1
24-Q4-DMB-1
With the growing importance of online presence, professionals in this field can help businesses reach their goals through targeted campaigns and drive ROI. Digital Marketing is a dynamic field that offers exciting career opportunities.
Top 25
Best Jobs in the US
UX Designer is the #24 best job in America based on earning potential (median salary), job satisfaction, and job opening.
200+
Hiring Partners
We partner with growing companies to help our graduates connect with employers that are interested in hiring our students.
199,588
Open Sales Rep Jobs
There are 199,588 active sales development representative job openings in the US based on job postings.
$69,562
Avg. Starting Salary
According to data from ZipRecruiter, the average starting salary for an entry level sales development rep in the US is $69,562.
200+
Hiring Partners
We partner with growing companies to help our graduates connect with employers that are interested in hiring our students.
360°
Career Services
With our unlimited career services, our team provides you with ongoing support, resources, and guidance to help you navigate your career journey and achieve your professional goals.
200+
Community Members
By joining a Bootcamp powered by Upright, learners get access to a partnership network of alumni, hiring partners, mentors, and more.
200+
Hiring Partners
Our career coaches will work with you to individualize your journey to a new marketing job. From big companies to small start ups, our vast employer network has job openings for our graduates to explore and get connected.
Top 10
Most In-Demand Roles
Per LinkedIn’s latest report, recruitment in the marketing industry is expected to remain high for the next decade. Our bootcamp equips you with the in-demand skills necessary to enter this growing field.
200+
Hiring Partners
Our career coaches will work with you to individualize your journey to a new marketing job. From big companies to small start ups, our vast employer network has job openings for our graduates to explore and get connected.
Top 10
Most In-Demand Roles
Per LinkedIn’s latest report, recruitment in the marketing industry is expected to remain high for the next decade. Our bootcamp equips you with the in-demand skills necessary to enter this growing field.

Curriculum Overview

Unit 1 Introduction Digital Marketing

Our program starts by giving an overview of the concepts and strategies used in digital marketing. In the first unit, you will gain insight into marketing research, learn how to develop strategy to identify target markets, create engaging content, measure and optimize campaigns, and utilize various digital marketing channels.

Unit 2 Multi-Channel Marketing

In this upcoming unit, you will discover efficient techniques for digital communication, including content marketing, email marketing, social media marketing, website optimization, SEO, and PPC campaigns.

Unit 3Marketing Automation

Over the upcoming unit, the program will delve into marketing automation, artificial intelligence, and machine learning in the context of digital marketing. You'll have the opportunity to learn about automating marketing tasks and enhancing customer journeys with AI.

Unit 4 Marketing Analytics

In the final unit, you'll learn how to establish tracking and reporting to analyze data by applying segments and filters, and about how to employ insights to drive marketing decisions. By the end of the program, you'll possess the skills to proficiently gather and analyze marketing data through Google Analytics.

Download Course Syllabus

Find specific information on course content here.

With the growing importance of online presence, professionals in this field can help businesses reach their goals through targeted campaigns and drive ROI. Digital Marketing is a dynamic field that offers exciting career opportunities.

Details

Program Times

Mon, Wed, Thurs (6pm EST - 9pm EST)
Mon, Wed, Thurs (6pm EST - 9pm EST)

Upcoming Dates

23-Q3-DMB-48
24-Q1-DMB-1
24-Q3-DMB-1
24-Q4-DMB-1
96%
Graduation Rate
Our robust programs are designed to support students from all backgrounds to succeed in today's tech industry.*
91%
Placement Rate
We equip student with skills and credentials they need to succeed. On average, bootcamp graduates receive gainful employment in 150 days.*
37.5%
Salary Increase
Software Development Graduates saw an average increase of $15,000 in annual compensation.*
61
Hiring Partners
We partner with growing companies to help our graduates connect with employers that are interested in hiring our students.*
*2018-2021 Outcomes Report is provided by our partner Bootcamp, Upright Education. All outcomes listed on this site are that of Upright Education's. Upright Education and Rutgers Camden's courses share the same curriculum, instruction, and employer partners.
60+
Hiring Partners
We partner with growing companies to help our graduates connect with employers that are interested in hiring our students.
$65,524
Average Starting Salary
The average total compensation for an entry-level UX Designer with less than 1 year experience, according to PayScale, is $65,524 (based on 313 salaries).
200+
Community Members
By joining a Bootcamp powered by Upright, learners get access to a partnership network of alumni, hiring partners, mentors, and more.
Project-Based Learning
Individual and team-based projects prepare you to work in a real career environment. Create work to build your portfolio.
Cutting-Edge Curriculum
We teach the most relevant skills and tools while combining user experience design with user interface design.
Expert Instructors
Our expert instructors guide your learning, providing you the opportunity to ask questions, collaborate with others and have a personalized learning experience.
Learn
We measure learning outcomes and track student job placement. Our most recent 2020 Outcomes Report details a 91% employment rate for job-seeking graduates.
Build
Individual and team-based projects prepare you to work in a real development environment. Create work to build your portfolio and impress your future boss.
Grow
We teach JavaScript, the most widely used programming language in the world. Our curriculum teaches only the most in-demand and innovative technologies.

Tuition, Grants & Scholarships

$10,000
Full-Tuition
We don't want financing to get in the way of your new career. Let us know if you need tuition assistance and we will find a solution that works for you!
$3,200
Full-Tuition
We don't want financing to get in the way of your new career. Let us know if you need tuition assistance and we will find a solution that works for you!
$9,600
Full-Tuition
We don't want financing to get in the way of your new career. Let us know if you need tuition assistance and we will find a solution that works for you!
$4,000
Full Tuition
We don't want financing to get in the way of your new career. Let us know if you need tuition assistance and we will find a solution that works for you!
$300/month
Ignition Loans
Available for qualifying participants. You can apply for a loan through our partner, Ascent. Use the Budgeting Calculator to design a plan that works best for you.
$4,000
Pathways Scholarship
Graduates who successfully complete a Career Ignition program are eligible for a $4,000 scholarship that can be applied toward a Career Bootcamp.
$6,400
Full-Tuition
We don't want financing to get in the way of your new career. Let us know if you need tuition assistance and we will find a solution that works for you!
$6,400
Full-Tuition
We don't want financing to get in the way of your new career. Let us know if you need tuition assistance and we will find a solution that works for you!

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+ 480 Class Hours

Yes

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College Certificate

Yes

No

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Financing Your Share of the Tuition

$330/month
Bootcamp loans
Available for qualifying participants. You can apply for a loan through our partner, Ascent. Use the Budgeting Calculator to design a plan that works best for you.
$500 Discount
Pay Up Front
Make a $500 deposit and pay the rest of your tuition before your training begins. Career Bootcamp participants receive a $500 discount when paying in full 30 days before the start of your program.
$xxx/month
Bootcamp loans
Available for qualifying participants. You can apply for a loan through our partner, Ascent. Use the Budgeting Calculator to design a plan that works best for you.
$500 Discount
Pay Up Front
Make a $500 deposit and pay the rest of your tuition before your training begins. Career Bootcamp participants receive a $500 discount when paying in full 30 days before the start of your program.
$xxx/month
Bootcamp loans
Available for qualifying participants. You can apply for a loan through our partner, Ascent. Use the Budgeting Calculator to design a plan that works best for you.
$500 Discount
Pay Up Front
Make a $500 deposit and pay the rest of your tuition before your training begins. Career Bootcamp participants receive a $500 discount when paying in full 30 days before the start of your program.
$330/month
Bootcamp loans
Available for qualifying participants. You can apply for a loan through our partner, Ascent. Use the Budgeting Calculator to design a plan that works best for you.
$500 Discount
Pay Up Front
Make a $500 deposit and pay the rest of your tuition before your training begins. Career Bootcamp participants receive a $500 discount when paying in full 30 days before the start of your program.
$99/month
Bootcamp Loans
Available for qualifying participants. You can apply for a loan through our partner, Ascent. Use the Budgeting Calculator to design a plan that works best for you.
$500 Discount
Pay Up Front
Make a $500 deposit and pay the rest of your tuition before your training begins. Career Bootcamp participants receive a $500 discount when paying in full 30 days before the start of your program.
$250/month
Pay In Installments
0% interest with 12 month payment plan using EdAid. Payments due at the beginning of each month.

What Professional and Executive Education at Rutgers’ Bootcamps offer

Our bootcamp, which features hands-on training and industry expert mentorship, is the quickest and most effective way to start a career in the rapidly expanding tech sales field.

Expert 1:1 Guidance

Our expert mentors offer professional expertise, facilitate collaboration, and provide guidance throughout the learning process to ensure your success in the program.

Hands-On Experience

You'll spend the bootcamp working alongside your peers to build real technology; we prefer to teach through projects and exercises rather than walking our students through textbooks.

Results Driven

We track learning outcomes and student job placement to measure the effectiveness of our programs and support our learners in achieving their career goals.

Unlimited Career Services

A wide range of resources will help you launch your next career, including unlimited 1-on-1 career coaching, live workshops, and detailed online resources!

Benefits

Learn the skills you need to launch your career without quitting your job. You will meet regularly with your cohort instructor, complete group projects, and design reviews.

Live Instruction

Our expert instructors guide your learning, providing you the opportunity to ask questions, collaborate with others and have a personalized learning experience.

Hands-On Experience

Your capstone project will be sponsored by a real client from a company or organization that has a design problem. You'll spend the bootcamp working alongside your peers to build real technology; we prefer to teach through projects and exercises rather than walking our students through textbooks.

Projects & Portfolio

The focus of our bootcamp is readying our students for the job market, so you'll finish the course able to apply what you've learned in a professional setting.

Career Services & Networking

A wide range of resources will help you launch your next career, including unlimited 1-on-1 career coaching, live workshops, and detailed online resources!

Benefits

Learn the skills you need to launch your career without quitting your job. You will meet regularly with your cohort instructor, complete group projects, and design reviews.

Live Instruction

Our expert instructors guide your learning, providing you the opportunity to ask questions, collaborate with others and have a personalized learning experience.

Hands-On Experience

Your capstone project will be sponsored by a real client from a company or organization that has a design problem. You'll spend the bootcamp working alongside your peers to build real technology; we prefer to teach through projects and exercises rather than walking our students through textbooks.

Projects & Portfolio

The focus of our bootcamp is readying our students for the job market, so you'll finish the course able to apply what you've learned in a professional setting.

Career Services & Networking

A wide range of resources will help you launch your next career, including unlimited 1-on-1 career coaching, live workshops, and detailed online resources!

Benefits

Learn the skills you need to launch your career without quitting your job. You will meet regularly with your cohort instructor, complete group projects, and design reviews.

Live Instruction

Our expert instructors guide your learning, providing you the opportunity to ask questions, collaborate with others and have a personalized learning experience.

Hands-On Experience

Your capstone project will be sponsored by a real client from a company or organization that has a design problem. You'll spend the bootcamp working alongside your peers to build real technology; we prefer to teach through projects and exercises rather than walking our students through textbooks.

Projects & Portfolio

The focus of our bootcamp is readying our students for the job market, so you'll finish the course able to apply what you've learned in a professional setting.

Career Services & Networking

A wide range of resources will help you launch your next career, including unlimited 1-on-1 career coaching, live workshops, and detailed online resources!

Apply to 

Digital Marketing Bootcamp

 with Rutgers’ Professional and Executive Education 

Our admissions team will contact you shortly.

Curriculum Overview

1

Unit 1 Introduction Digital Marketing

Our program starts by giving an overview of the concepts and strategies used in digital marketing. In the first unit, you will gain insight into marketing research, learn how to develop strategy to identify target markets, create engaging content, measure and optimize campaigns, and utilize various digital marketing channels.

2

Unit 2 Multi-Channel Marketing

In this upcoming unit, you will discover efficient techniques for digital communication, including content marketing, email marketing, social media marketing, website optimization, SEO, and PPC campaigns.

3

Unit 3Marketing Automation

Over the upcoming unit, the program will delve into marketing automation, artificial intelligence, and machine learning in the context of digital marketing. You'll have the opportunity to learn about automating marketing tasks and enhancing customer journeys with AI.

4

Unit 4 Marketing Analytics

In the final unit, you'll learn how to establish tracking and reporting to analyze data by applying segments and filters, and about how to employ insights to drive marketing decisions. By the end of the program, you'll possess the skills to proficiently gather and analyze marketing data through Google Analytics.

5

Download Course Syllabus

Find specific information on course content here.

Unlimited Career Support

Until You Land a Job
1-on-1 career coaching and live workshops are just some of the career resources provided for our students!
1-on-1 Coaching
The advanced software engineering professionals you'll have access to as part of the program will give you actionable steps in the realm of resume and LinkedIn skills, as well as interviewing strategies.
Job Search Strategy
Finding a job at the intersection of your interests and skillset can be difficult, but it's a lot easier with our experienced career counselors providing individual assistance!
Networking
Between your new cohort of peers, networking events, and meeting mentors, our career services make your next step possible.

Unlimited Career Support

Until You Land a Job
A wide range of resources are help you launch your next career, you can receive support and guidance for as long as you need it. Whether you're just starting your job search or you've been at it for a while, we'll be here to help you land your dream job in the tech industry.
Interview Prep & Coaching
Getting an interview is the first step to getting hired. Learn how to navigate these tricky conversations and prepare for technical interviews.
1-on-1 Coaching
The advanced software engineering professionals you'll have access to as part of the program will give you actionable steps in the realm of resume and LinkedIn skills, as well as interviewing strategies.
1-on-1 Coaching
The advanced software engineering professionals you'll have access to as part of the program will give you actionable steps in the realm of resume and LinkedIn skills, as well as interviewing strategies.
1-on-1 Coaching
The advanced software engineering professionals you'll have access to as part of the program will give you actionable steps in the realm of resume and LinkedIn skills, as well as interviewing strategies.

Unlimited Career Support

Until You Land a Job
We host career workshops to provide you with a framework to identify your post-bootcamp career goals and a 360-degree strategy to achieve them. Whether you have questions about an upcoming interview or need some help with your resume, one-on-one sessions provide you with an opportunity to get direct feedback from a career professional.
Interview Prep & Coaching
Getting an interview is the first step to getting hired. Learn how to navigate these tricky conversations and prepare for technical interviews.
Portfolio Building
Discover techniques to professionally display your work to employers. Start by building your portfolio and stacking your online profiles with the projects that you create throughout the course.
Resume & Cover Letter
Your professional image matters. How you represent yourself on your resume, through a cover letter, and online is crucial to giving potential employers an accurate and enticing first impression of your skills and capabilities.
Compensation Negotiation
Negotiating your salary can be an uncomfortable situation. Professional coaching helps you learn the best strategies to negotiate fair compensation when discussing an offer.